HPV self-testing
This campaign is targeted at women and people with a cervix, who have not attended cervical screening following previous invitations, and offers HPV self-testing as an alternative check for a virus called human papillomavirus (HPV).
Campaign details
Target audience: Women
Topics: Cancer, Early diagnosis
Campaign start date: 25 August 2026
Resources
Communications toolkit
This toolkit provides a clear narrative of the HPV self-testing offer and answers to common questions.
Last updated: 24 August 2026
Social media assets and post copy
Social media assets, 5 creatives in 4x5 format, and post copy
Last updated: 24 August 2026
Published: 24 August 2026