Cancer Earlier Diagnosis – Reducing Cancer Barriers

The campaign re-launching on 6 January 2025 is designed to address the key barriers to people seeking help, the fear around cancer diagnosis and the importance of body awareness when it comes to bodily changes that could be a sign of cancer.
Campaign details
Related website
Cancer symptoms
Target audience: Adults
Topics: Cancer, Early diagnosis, Screening
Campaign start date: 6 January 2025
Campaign end date: Ongoing
Overview
NHS England is re-launching the ‘Reducing cancer barriers' phase of the ‘Help Us, Help You’ campaign. The aim of the campaign is to encourage people who are experiencing potential signs of cancer to contact their GP practice to help increase earlier diagnosis and improve outcomes.
The campaign is designed to address the key barriers to people seeking help, the fear around cancer diagnosis and the importance of body awareness when it comes to bodily changes that could be a sign of cancer.
When cancer is diagnosed at an early stage, treatment is more likely to be successful.
Resources

Campaign toolkit (2025)
Toolkit for activity launching on 6 January 2025
Last updated: 2 January 2025

Social media assets and copy
Social media posts, statics and video, with post copy.
Last updated: 5 January 2024


Posters
A4 and A3 landscape and portrait posters to support the early diagnosis campaign.
Last updated: 31 August 2023

Alternative formats including social media with BSL
Includes a video with British Sign Language and a Braille poster.
Last updated: 12 March 2025



Out of home posters
6-sheet out of home posters for display at bus stops.
Last updated: 7 March 2023

Signs and symptoms of cancer leaflet
Zip folder containing print and web ready double-sided A5 leaflet in three alternate versions
Last updated: 12 March 2025

Body awareness assets
Downloadable assets to support body awareness, including mirror stickers and toilet posters
Last updated: 21 January 2025

Signs and symptoms of cancer leaflet (translated versions)
Zip folder containing print and web ready double-sided A5 leaflet in various translations
Last updated: 27 March 2025
Published: 28 October 2022