Childhood Immunisations

Our childhood vaccination programmes prevent around 5,000 deaths and over 100,000 hospital admissions each year in England. Vaccine uptake levels have been falling over the past decade, which has led to an increase in cases of vaccine-preventable diseases.

The campaign aims to raise awareness of this and improve the childhood immunisation uptake rates across England

Campaign details

Related website
Childhood immunisations

Campaign start date: August 2025

Overview

The aim of this campaign is to support efforts increase uptake of routine childhood immunisations among children aged 0-5 years, and encourage parents / guardians of children who have missed any of their vaccinations to take up the offer to give them the best protection against vaccine preventable diseases.

Resources include: stakeholder toolkit with background information, statistics, key messages, as well as creative assets for both digital and print formats.

Target audience: Healthcare professionals, parents, adults