Childhood Immunisations

The campaign aims to raise awareness of this and improve the childhood immunisation uptake rates across England.

This campaign aims to:

• Increasing parents’ intention to take up childhood vaccines
• Increasing parents’ understanding of the need and value of vaccination, including the risks of not being vaccinated
• Increasing parents’ knowledge of what vaccines children need, when and number of doses
• Increasing parents’ confidence in the efficacy of childhood vaccines

The target audiences for the campaign are:

• Parents and carers/guardians of children under 5 to raise awareness and build trust around vaccination, with a focus on parents/carers of children who have missed, or will miss, one or more vaccines by the age of 5.
• Parents and carers/guardians of children aged 1-4 to encourage the uptake of vaccines at one and the pre-school booster at 3 years 4 months.
• Parents from underserved/ethnic minority groups where vaccine uptake is lowest.

Target audience: Healthcare professionals, parents, adults

Usage expiry: Assets can be used until 3rd March 2025.