Better Health Adult Obesity
After successfully kickstarting the nation's health at launch in 2020, the Better Health campaign returned in January 2021 with positive and motivating messages to support us all to take action to improve our health.
Campaign details
Related website
www.nhs.uk/better-health
Target audience: Adults
Topics: Eating well, Drinking less, Physical activity, Blood pressure, Mental health
Campaign start date: January 2022
Campaign end date: Ongoing
Overview
The Better Health campaign launched on Monday 4 January to help provide the nation with the resources to take the first steps towards making positive, healthier choices in 2021.
The Better Health website has lots of free apps, tools and ideas to help people to get started making healthier choices.
Research behind the campaign
Recent research revealed that 80% of adults plan to make at least 1 change to their health and wellbeing in 2021.
Related e-learning
A range of free bite sized e-learning modules containing key evidence, data and signposting on adult obesity, cardiovascular disease prevention, physical activity, healthy eating and learning disability
Resources
Campaign messaging toolkit
Find a campaign overview, key messages and facts, plus long and short copy.
Last updated: 9 December 2022
Partner brand guidelines
Partner brand guidelines for the Better Health campaign.
Last updated: 7 November 2022
Weight loss posters
Various posters covering different themes to promote adult nutrition and physical activity.
Last updated: 6 January 2023
NHS Weight Loss Plan demo
A short video that shows you how to use the NHS Weight Loss Plan App.
Last updated: 16 June 2022
Social media statics
Various images for use on social media that cover adult nutrition and physical activity.
Last updated: 16 June 2022
Suggested social copy
Suggested social copy for the Better Health Adult Obesity campaign.
Last updated: 16 June 2022
Social media animations
These nutrition animations are for use on social media and include accompanying social copy.
Last updated: 16 June 2022
Social assets promoting the NHS Weight Loss Plan
A range of social media assets to promote the NHS Weight Loss Plan
Last updated: 16 June 2022
Email signatures
Different images to use as part of an email signature to promote the Adult Obesity campaign, which runs until January 2025.
Last updated: 16 June 2022
Digital screens
Various creatives for digital screens in different sizes (A4, A3 and A0).
Last updated: 16 June 2022
Web banners
Static banners promoting adult nutrition and physical activity (formats for leaderboard, skyscraper and MPU).
Last updated: 16 June 2022
Press ad translations
Press ads that can be used in a variety of settings, available in Guajarati, Punjabi and Urdu.
Last updated: 16 June 2022
Partner toolkit
Offers support, guidance and tips for local partners and services wishing to support the campaign.
Last updated: 16 June 2022
Physical activity resources for healthcare professionals
Training and resources for internal use by healthcare professionals only.
Last updated: 31 January 2023
Published: 4 March 2022