Steps for School

These assets are part of the Best Start in Life “Steps for School” campaign, launched on 16 April 2026 by DHSC and DfE. The campaign directs parents to the Best Start in Life website, where they can find trusted, practical tips to help their child feel confident and prepared for school.

This zip folder contains a toolkit with a range of messaging and creative assets for use across social media channels.

The assets include:

- ‘Steps for School’ hero rap video by MC Grammar, plus cutdowns

- Additional MC Grammar cutdowns focused on key skills to practise

- A suite of social assets in formats including carousels, reels and statics

- Suggested copy and posting timetable

Please tag our social channels where possible when sharing content: @BestStartinLife

We encourage you to use these assets to reach parents preparing their child for Reception this September.

All resources can be used indefinitely in non-paid print, PR, social media and digital use only. Not for paid media use.