Pregnancy
Starting a family is an exciting time, but it can also feel overwhelming when you’re not sure where to turn for trusted advice for all your questions. Best Start in Life brings together NHS-approved information to guide you through every stage of pregnancy and preparing for labour, helping you feel informed, confident and supported.
Campaign details
Target audience: Adults, Parents and children, Parents-to-be
Topics: Early years
Overview
Starting a family is an exciting journey, but it can also feel overwhelming when you are unsure where to turn to for trusted advice for all your questions. Have you heard about the Best Start in Life website? It brings together NHS approved information to guide you through every stage of pregnancy, from your first appointment to preparing for labour. Simple actions such as attending your 10-week booking appointment, taking folic acid and eating well, can make a big difference to your baby’s health. Best Start in Life provides one trusted place for clear, NHS-backed advice whenever you need it, helping you feel informed, confident, and supported. A week-by-week pregnancy guide is packed with practical tips, covering everything from managing morning sickness and choosing safe foods, to preparing for labour and what to pack in your hospital bag. You can also sign up to free weekly emails, for personalised advice that is tailored to each stage of your pregnancy. Best Start in Life is here for every step of your pregnancy journey.
Published: 28 April 2026