PR Hero Video

A 16x9 Best Start in Life PR film, perfect for digital displays such as waiting room TV screens. This is the full-length film at 1min 21secs long. Its call to action is 'from pregnancy to childcare, get advice and support for your child's development at BestStartinLife.gov.uk'.

The Best Start in Life campaign has united a host of well-known parents and creators - including dancer and author Oti Mabuse, television personality Billie Shepherd, online creators Ms Apple and Tay Kabs, the beloved character Mummy Pig from Peppa Pig, and childhood expert Professor Sam Wass – to create a powerful new film, ‘The Story of You: Best Start in Life’.

Scripted by acclaimed children’s author Camilla Reid and illustrated by Rob Biddulph, the film celebrates the journey of early childhood, shining a spotlight on the vital role parents play and the support available to them.

Usage rights expire on 30th September 2026