Best Start in Life - Peppa Pig Leaflet

Mummy & Daddy Pig’s Best Start Adventure – A guide to help parents find support

This two‑page leaflet introduces parents to the Best Start in Life offer through the familiar world of Peppa Pig. It provides reassurance for new and experienced parents and signposts them to free, trusted support available in local Best Start Family Hubs and online.

Sections include:

Introduction: Parenting can feel like a rollercoaster

A friendly introduction showing that even Mummy and Daddy Pig still have questions. The leaflet normalises the ups and downs of being a parent, with the help of the 'Parent Coaster', and emphasises that seeking help is encouraged.

Helpful advice for parents’ questions, big and small

The leaflet highlights common concerns shared by families, such as:

• How to help your child prepare for school
• When to introduce solid foods
• Understanding cries and cues
• Supporting learning at home
• Helping with sleep

Signposting useful resources and support services
Trusted information approved by the NHS and UK Government on what parents can access for free, including baby groups, parent classes, childcare guidance and wider practical early years support - available across England.

Parents are guided to BestStartInLife.gov.uk for practical advice on everything from pregnancy, feeding, sleeping, early learning and childcare.

Plus playful learning with Mummy & Daddy Pig on YouTube

The leaflet also signposts parents to more YouTube content on the Muddy Puddle Parenting channel featuring the Peppa Pig family, offering light‑touch, relatable parenting tips.

Available in 2 formats: print ready and with crops and bleeds

Please note usage expires on 31.12.2027 and can no longer be used after that time.