Editorial content

Editorial content aimed at parents and carers of young children and pregnant women, with a focus on children's oral health. This resource can be used in local print copy, digital publications and is available with and without crops and bleeds

Key message

The key messages grouped for 0-3 and pregnant women are:

• "Protect their smile" which is a reminder for free NHS dental checks for under 18s
• "Twice a day" which is to encourage brushing your teeth twice a day
• "No need to rinse" which is to encourage children to spit not rinse as they get older
• "Skip the sugar" which is about avoiding food and drinks with too much sugar
• "Pregnancy smile" which is to inform pregnant women of available services
• "Say goodbye to the bottle" which is about introducing free-flow cups

The key messages for children 3+ are:

• "Twice a day" which is to encourage brushing your teeth twice a day
• "Protect their smile" which is a reminder for free NHS dental checks for under 18s
• "Encourage them to spit not rinse" which is to encourage children to spit not rinse as they get older
• "Skip the sugar" which is about avoiding food and drinks with too much sugar
• "At night the snacking stops" which is about not offering food or drink after brushing teeth at night.