Best Start in Life - Breastfeeding

Every child’s journey is shaped by the moments that matter, from first steps and first words to the first day at school. The government’s Best Start in Life campaign, delivered by the Department for Education and the Department for Health and Social Care, aims to help break down barriers to opportunity for every family, supporting parents and children from pregnancy through to age five and beyond.

Breastfeeding is a unique journey for every parent and baby, and it can take time to get the hang of it. Best Start in Life is here to support you, remind you that you are not alone, and give you free tools to help along the way.

Any amount of breastfeeding is beneficial, but exclusively breastfeeding your baby for 6 months offers a lot more protection. The Best Start in Life website has NHS‑approved guidance and offers practical advice on common concerns from latching and expressing, to feeding in public and returning to work, so you never have to figure things out alone.

As well as through the website you can access 24/7 support through the National Breastfeeding Helpline (0300 100 0212). From pregnancy to childcare, Best Start in Life is the place for guidance, support and practical tools to help you on your journey as a parent.

Below are a range of resources that can be used to deliver key messages around breastfeeding to your audience and direct them to the Best Start in Life website