Best Start in Life - Brand and Campaign Awareness

‘Giving every child the best start in life’ is the government’s strategy for improving child health and development and meeting the ambition that 75% of 5-year-olds in England have a good level of development by 2028, as set out in the Plan for Change. At its heart is the new Best Start in Life website, where families can find trusted advice, as well as a range of helpful resources. Why is it important? Parents tell us that they don’t always know what they are entitled to or how to find trustworthy answers to questions about their children's health and development. Best Start in Life will help parents and carers to find information about different support that will make a difference to them and their child.