Best Start in Life

Every child’s journey is shaped by the moments that matter, from first steps and first words to the first day at school. The government’s Best Start in Life campaign, delivered by the Department for Education and the Department for Health and Social Care, aims to help break down barriers to opportunity for every family, supporting parents and children from pregnancy through to age five and beyond.

We know that being a parent is filled with joyful firsts, but it can also bring natural worries and questions. That’s why Best Start in Life brings together trusted information, advice, and support - making it easier and more affordable for families to access early education and childcare, health guidance, and practical help at every stage.

Best Start in Life is here to help parents and carers whether they are expecting, navigating their child’s early health, exploring childcare options, or preparing for school. The new website offers practical tools like a childcare checker, a breakfast clubs map, and links to local support, all designed to make the journey as a parent easier.

From pregnancy to childcare, get advice and support for your child’s development at BestStartinLife.gov.uk.

We want to encourage as many of our partners as possible - across the early years, childcare, parenting and healthcare sectors - who are contributing to the Best Start in Life ambition to use the brand as soon as they can to help bring together all the offers that will support parents and help their children to get the best start.

This is important because parents tell us that they don’t always know what they are entitled to or how to find out what advice and support is available. By using the new brand, which will launch at the start of September 2025, it demonstrates the cross-sector collaboration and commitment to giving children the best start in life. Furthermore, by linking to the new website - beststartinlife.gov.uk - parents will be more able to find trusted information and support that will make a difference to them and their child.

The Best Start in Life brand brings together all services, offers and support available to help guide and support parents from pregnancy, through their child’s journey to starting school and beyond.

The logo and its variants can be used on a range of different materials, including internal / external signage, leaflets, email newsletters, advertising and marketing, promotional materials and email signatures.

If you have any queries please email: partnerships@dhsc.gov.uk