Social Media Toolkit 2 - Summer 2026
Encourage children and families to participate in ‘Activate’ challenges over the summer holidays. Following on from the success of Activate one year from launch, which generated almost 60,000 hours of active time among families last summer, this summer we will remind parents that Activate offers a go-to library of over 18 fun ‘movement breaks’ to help children stay active, entertained and off the sofa, at a time when kids’ physical activity levels fall. The campaign can be supported by sharing these assets on social media channels (tagging @thebodycoach across social media, with the hashtag #ActivateWithJoe).
Resource details
- Topics: Early years, Childhood health
- Target audience: Students and teachers, Young adults, Parents and children
- Where to use: Social media
- Published: 15 July 2026
- Last updated: 15 July 2026
