Social Media Toolkit

PLEASE NOTE STRICT EMBARGOS ON EACH SOCIAL MEDIA POST

Encourage participation of ‘Activate’ challenges amongst children over the summer holidays, by including articles about Activate in newsletters, websites and blogs.

• Support the launch of Activate on social channels. Continue to share ongoing content through the summer as new episodes are released, for example sharing content on social media channels (tagging @thebodycoach across social media, with the hashtag #ActivateWithJoe)
• For schools and other relevant educational organisations, continue to utilise the Activate videos as part of the day during term-time – e.g., for ‘brain breaks’ when schools reopen in September.

Key Instagram handles:

• @thebodycoach
• @studioaka
• @dhscgovuk
• @educationgovuk
• @dcmsgovuk
• @youtube
• @umusicuk

Key LinkedIn handles:

• The Body Coach / Joe Wicks
• Studio AKA
• Department of Health and Social Care
• Department for Education
• Department for Culture, Media and Sport
• YouTube
• Universal Music Group

Campaign hashtag

• #ActivateWithJo