Campaign toolkit and copy
Campaign toolkit containing:
- Background
- Why this campaign matters
- Campaign objective and key message
- What we're asking you to do
- Focus, rollout and call to action
- Creative assets
- Template copy
- Briefing note
Template emails include national email to regional comms leads, regional email to trusts and ICBs and NHS England bulletin copy.
Resource details
- Topics: Policy and brand guidelines
- Target audience: Healthcare professionals
- Where to use: Campaign overview, Campaign toolkit
- Published: 8 July 2026
- Last updated: 7 July 2026
