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Stoptober 2023

Stoptober is back this October with a new national campaign designed to encourage and support smokers to quit for good.

These resources can be used from the campaign launch on 20 September to the end of October.

Campaign details

Related website
Better Health quit smoking

Topics: Quitting smoking

Campaign start date: 20 September 2023

Campaign end date: 31 October 2023


Stoptober is the Department of Health and Social Care’s annual “stop smoking” campaign, delivered under the umbrella brand 'Better Health'. The campaign is driven by evidence that if smokers make it to 28 days smoke free, they are five times more likely to quit for good.

Since it first launched 12 years ago, Stoptober has helped over 2.5 million people make a quit attempt. This year, the campaign is helping over 5 million smokers in England to rally together to support each other and commit to quitting.

The theme for this year's campaign is ‘When you stop smoking, good things start to happen’; reminding smokers of the many benefits of stopping smoking. It also offers smokers a range of proven tools and shares useful tips to help them on their quitting journey. Smokers can search ‘Stoptober’ to get free support, tools, information and advice on quitting smoking.

The campaign launches on 20th September.

Published: 25 August 2023