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Films and cutdowns

Download contains:

  • a TV ad with voiceover (16x9)
  • a 15-second TV cutdown with voiceover (1x1, 16x9)
  • PR film and cutdowns (16x9) and 1x1 format, which include cutdowns for a full-length PR film
  • a 60-second cutdown and a 15-second cutdown

Usage expiry

The usage for these ads is:

  • 3 months (until 5 May 2022) for paid TV/VOD (for the 30")
  • 12 months (until 5 February 2023) online/social (for all lengths)

Accessible versions

There are British Sign Language (BSL) TV and cutdowns for both public and PR audiences. Use the following message with these:

"Cervical screening can stop cancer before it starts. Don't ignore your invite and remind your loved ones to book theirs.  For more information visit nhs.uk/cervicalscreening."

Resource details

  • Topics: Cancer, Early diagnosis, Screening
  • Target audience: Women
  • Where to use: Video
  • Published: 16 February 2022
  • Last updated: 16 February 2022

Resources

Zoe Williams

TV advert and cutdowns

ZIP contains MP4 and SRT files.

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BSL versions of TV advert and cutdowns

ZIP contains MP4 and SRT files.

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PR Film and cutdowns

ZIP contains MP4 and SRT files.

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BSL versions of PR film and cutdowns

ZIP contains MP4 and Excel files.

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Community PR films and cutdowns

ZIP contains MP4 and Word files.

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